Not just marketing. A blueprint for
Dental growth.
We've helped shape marketing strategy for practices across the country—including general dentists, pediatric specialists, orthodontists, and oral surgeons. Our roadmap aligns marketing with business goals, ensuring every tactic supports new patient growth, provider visibility, and
practice expansion.
We bring smart automation to dental marketing—without losing the human touch. From lead scoring and appointment workflows to reactivation campaigns, our AI-powered systems work 24/7 to help you attract and retain
more patients.
Having worked across sales and marketing teams nationwide, we know how to bridge the gap between strategy and execution. Our systems align front desk, providers, and operations with clear messaging, tools, and workflows to turn opportunities into outcomes.
Meet Todd
The Architect of Smart Dental Marketing
Todd Anderson holds decades of experience in marketing leadership, sales strategy, and sustained growth—with a track record in companies like Henry Schein One and Specialty Dental Brands. He’s worked across general and specialty practices, DSOs, and dental SaaS firms, helping them turn marketing into a growth engine.
Actwell Marketing was founded on a simple principle: marketing should be built on integrity, strategy, and precision. Inspired by the Scottish inscription "What e’er thou art, act well thy part," we believe every campaign should have clear intent, compelling structure, and long-term impact.
To help dentists and DSOs design and implement marketing systems that align with strategic priorities, boost patient acquisition, and scale with confidence—without gimmicks or waste.
Strategic Integrity
Marketing should always align with business goals. We ensure that every campaign, message, and initiative supports the larger vision.
Truth in Messaging
We craft marketing that honors the truth—no gimmicks, no misleading promises. Patients should trust what they see, hear, and experience.
Process-Driven Excellence
Great marketing isn’t magic—it’s built on repeatable, scalable systems. We help practices develop marketing infrastructure that works.
People-Centered Approach
Technology is powerful, but marketing is ultimately about people. We use automation and AI to enhance relationships, not replace them.
The Architecture of Marketing
We build campaigns like architects build structures: with purpose, clarity, and long-term value.